NFL Reigns Supreme on American TV in 2024, Outshining Sports, Politics, and Entertainment

 The NFL once again proved its dominance over American television in 2024, drawing massive audiences and leaving its competitors—whether sports, politics, or entertainment—far behind. According to data from Sportico, 72 of the 100 most-watched TV events last year were NFL games, cementing the league’s unmatched popularity.

While this figure is a slight drop from 2023’s record-breaking 93 NFL events in the top 100, it still underscores the NFL’s supremacy, particularly during a competitive election year.

Super Bowl LVIII: The Crown Jewel of 2024 TV

The pinnacle of NFL viewership came in February with Super Bowl LVIII, where the Kansas City Chiefs defeated the San Francisco 49ers in a thrilling overtime showdown. Adding to the spectacle was pop icon Taylor Swift, who flew in from Tokyo to support her boyfriend, Travis Kelce. The game drew a staggering 123.7 million viewers, making it the most-watched program of the year by a wide margin.

Politics Makes a Mark, But NFL Remains Dominant

Political programming made rare appearances in the rankings due to the 2024 election year, yet the NFL continued to claim the lion’s share of the top spots.

• The second presidential debate between Donald Trump and Kamala Harris ranked second with 67.1 million viewers.
• Sandwiched between the debates were two NFL games: the NFC Championship Game (49ers vs. Lions, 56.3 million viewers) and the AFC Championship Game (Chiefs vs. Ravens, 55.5 million viewers).
• The first presidential debate rounded out the top five with 51.3 million viewers, marking President Joe Biden’s only debate appearance before his withdrawal from the race.

Thanksgiving Football Scores Big

NFL games on Thanksgiving once again proved to be holiday highlights:

• The Giants-Cowboys game drew 38.8 million viewers, despite the teams’ struggles this season.
• Earlier that day, the Bears-Lions matchup attracted 37.4 million viewers, landing 13th overall.

The NFL’s Power Players

Teams from the NFC dominated the rankings with 28 broadcasts, while AFC teams contributed 23 broadcasts. Interconference games made up the remaining 21.

• The Chiefs and Cowboys were the most popular teams, each appearing in 13 broadcasts.
• Other fan favorites included the Ravens, Packers, and 49ers (10 appearances each), followed closely by the Bills with nine.

Sports and Entertainment: Struggles and Successes

While the NFL thrived, other sports and entertainment events struggled to keep pace:

• College Football: The Rose Bowl between Alabama and Michigan ranked as the highest non-NFL sports event with 27.7 million viewers. The College Football Championship between Washington and Michigan also made the list with 25 million viewers.
• NBA: The league suffered another poor ratings year, with its most-watched game—Game 2 of the Mavericks-Celtics finals—ranking 153rd. The NBA has failed to crack the top 100 since 2019.
• Women’s Basketball: Despite Caitlin Clark’s rise to stardom, no WNBA games made the top 100. However, the women’s NCAA March Madness final featuring Iowa and South Carolina did break through.
• MLB: Game 5 of the Yankees-Dodgers World Series was the only baseball game in the top 100.
• Olympics: Two nights of action from the Paris Games made the cut, underscoring limited interest compared to past years.

The entertainment industry also lagged behind:

• The 98th Macy’s Thanksgiving Parade was the highest-ranking non-sports, non-political program, drawing 23.6 million viewers.
• The 96th Academy Awards ranked 74th with 19.5 million viewers, while the 66th Grammy Awards barely made the top 100 with 17.1 million viewers.

A League Above the Rest

With sports accounting for 80 of the top 100 broadcasts, the NFL’s grip on American viewership remains unchallenged. Its ability to captivate millions—whether through nail-biting games, iconic rivalries, or cultural crossovers like Taylor Swift’s appearance—solidifies its position as the most dominant force in American television.

As the 2024 data shows, the NFL isn’t just a game; it’s a cultural phenomenon. With loyal fans tuning in week after week, the league’s dominance shows no signs of slowing down.

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