If you’re a part of my Facebook Business Group, you’ve probably heard me talking about Captain Morgan. Yeah, that famous Captain from the Islands. I’ve created him as an inspiration for myself and others to do things we’d never imagine ourselves doing. Motivation has always been a challenge for me, and I wanted to create an asset that can be revisited whenever I find myself in need of motivation.

Most of the world knows Captain Morgan as a liquor. To me he’s also an island, an explorer and a vintage brand. I combined those characteristics with a childhood love of treasure maps to create an intricate illustration that celebrates the historic heritage of the brand and my personal visual style.

This drink is so delicious, a pirate would be proud to have it on his ship. It contains Captain Morgans Spiced Rum. This is a smooth and mellow rum with tones of cinnamon and clove. The watermelon gives the drink a sweet base that blends very well with the rum. On top of that are other Captain Morgan flavors such as peach and pineapple. The touch of sugar was just enough to enhance the flavors without giving it an alcohol taste.

Capt. Morgan is one of the most widely recognized brands in the spirits industry. Rum sales have been slow to show signs of recovery, but “Captain” seems to buck that trend. The latest brand analysis shows that Captain “Morgan is on a growth trajectory.”

You’ll never guess what I have in my hand. No, no, it’s not a rum bottle. It is… the best Captain Morgan inspired cocktail… wait, what?

Captain Morgan is every bit the captain that his name makes him out to be. He’s loyal, he’s strong, and damn does he know how to rock a three-piece suit. And I’m not talking about what kind of liquor you might find in your bottom freezer at home – I mean Hamilton kind of three-piece suit (at least I hope so – that would make for some lousy drinking). Edward Teach was a pirate and privateer back in the day, but there are still thing we can learn from him today – things we can improve upon when it comes to our own lives.

Captain Morgan needed an ad campaign that would stand out amongst other rum brands. So we created a series of ads inspired by the actual ingredients of their iconic spiced rum. The results were a regional Gold Lion in Outdoor, national recognition and above all, one very satisfied client.